Putting time and effort into your SEO marketing activity pays off. But how do you tell if your existing strategy is effective? Are you increasing your visibility in front of the right audience? And, are you seeing a return on investment for the time and effort you’re investing? KPI’s or key performance indicators give you a metric to track in order to understand the results of your activity. By setting them early on, you’ll have a better idea of how your activity is performing and whether tweaks need to be made.
Here are 3 KPIs that you SHOULD be monitoring and how we recommend you do.
The whole point of SEO is to drive more organic traffic to your website. So, it calls to reason that this should be the first and most important metric that you track. Organic traffic measures the number of site visitors your website gets who are a result of your organic search results.
How to track?
Google Analytics! If you’re not using it, you should be. This advanced programme recognises the most used search engines on the Internet and uses this to attribute your website traffic to each source. This information is reported in a graph through Google Analytics which is easy to track and gives you a clear indicator of whether your activity is achieving the set goals.
SEO is based around understanding the words and terms that your target audience are using to find businesses like yours. With these, you can create content and activity that is more likely to be returned as a search result during one of their enquiries. To get the best results, your website and the content on it should be optimized to rank high for your specific keywords and long-tail keywords.
How to track?
One of the easiest ways to check how your website is ranking for a specific keyword is through a Google search. Take note of how far up the search results your website comes. Research shows that the average user won’t go down past the first 5 listings so this is the ultimate goal (although it pays to remember that paid search is largely prioritised for these spots). Google Analytics will also be able to show you the keyword rankings for your domain within a certain country.
Your click-through rate is the measure of clicks on a link VS the number of people who looked at your search result. It plays a key role in how search engines rank your page. You need to create attractive and relevant snippets so that your target audience is more likely to click through. A clear understanding of the terms they’re using and the problems they face will help you to create this. While rankings and traffic will show the results of your SEO, organic CTR will let you improve on this too.
How to track?
Google Search Console. This platform calculates this by clicks/impressions *100. Equally, you can calculate this figure yourself but we’ve all for programmes that take the time and effort out of reporting.
SEO can deliver exceptional results, when done right and with the right knowledge. At JDP Digital, we love to talk digital. If you’re looking to improve your organic traffic, keyword ranking or organic CTR, get in contact with our team today.