SEO is one of the most useful and successful tools under any eCommerce businesses belt. It allows you to reach potential customers without injecting large sums of money while still achieving the results you’re looking for.
But no matter how much experience you have creating engaging content and sharing it with your audience, there are common SEO mistakes that every e-commerce site is at risk of making. And, with the right information, you can learn how to avoid them and see your results soar.
In order to get your content in front of the right audience, you need to use the right and most relevant keywords. So, it stands to reason that using specific keywords in abundance will help your website reach more people right? Well actually, no. Excessively using a specific keyword or a number of words is regarded as spam by search engines. Where once you would be able to reach the first page of results by activity just like this, now you’ll be penalized and marked as spam.
Keyword stuffing is a key mistake that many people who don’t have a clear grasp on the best practices of SEO do. If your content becomes illegible and unnatural, your bounce rate is likely to increase. And along with this, the amount of time people spend on each page of your website will decrease. These are both detrimental to your organic search ranking. Make sure to use keywords in a natural and appropriate manner. A general rule of thumb is to use your chosen keyword 3-5 times in a blog post. However, the right number will depend on your own industry.
When you’re setting up your SEO strategy, it’s important to choose both short and long-tail keywords. For example, a short-tail keyword could be ‘coffee’ whereas a long-tail keyword could be ‘coffee shops in Somerset’. As the modern world begins to integrate voice search more and we become increasingly dependent on our phones to answer every question in a day, the dependency on long-tail keywords increases. Many ecommerce websites undermine the importance of establishing the most popular longer keywords for their website and, therefore, miss out on a significant chunk of activity on their website.
With long-tail keywords, you need to factor in the different words and phrases potential customers could be using for your product. For example, some people may search for ‘milky coffee in Somerset’ while others will use ‘latte in Somerset’. Establishing this breadth of keywords and factoring them into your activity will ensure you don’t miss out on potential activity.
So you’ve created rich and relevant content and ensured your keywords are used organically. But this isn’t where your SEO efforts end. Many ecommerce businesses produce blogs and guides that offer a wealth of information to their customers but forget about customising their title tags and meta descriptions. When search engines crawl your site, they are two of the most vital factors taken into account and used to rank your website against others. You’ll also want to remember to add in image tags. The search crawlers cannot see an image and determine its content. But, it can read an alt tag and use the information given here to help index your page appropriately.
Knowing how to avoid these common mishaps will ensure you use your time more wisely and achieve better results from your SEO activity. If you have any questions about your website or would like to discuss a project with us here at JDP Digital, get in contact today.